WHY GUMMIES

More than 3 in 10 people struggle with swallowing pills. And when something is difficult to take, it’s also harder to make it part of your daily routine.¹ That’s one of the reasons we chose gummies. Not as a compromise, but because we believe they can be a better way to build a daily habit.

For us, a good gummy has to get two things right: the formulation and the experience of taking it. We carefully select the active ingredients and levels for each product, while making sure they work in a gummy you’ll actually want to take. If we can’t get both right, we don’t make it.

The result is supplements with carefully selected active ingredients, in a format that’s easier to take, easier to like, and easier to repeat.


¹ Source: Schiele JT et al., European Journal of Clinical Pharmacology, 2013.  ⁠View the study