MEET THE FOUNDERS

Repeats entire brand story is based on a mindset. A mindset built on consistency and purpose. You create consistency by giving purpose to your routine. Our purpose is to become part of your everyday routine and help you create lasting results over time.

Progress hides in repetition, and we’re here to remind you that every step along the way is part of the journey towards your goals.

Repeats was founded by André Kvamme and Vanessa Lindblad with a simple belief: health is shaped by what you do consistently. Not one good day. Not a weekly streak. But the small things you choose to do, every single day.

After years of working with brands, products and consumer behaviour, they saw the same challenge again and again. The supplement category was always looking for the next ingredient, the next trend or the next breakthrough. But the bigger challenge wasn’t knowing what to take. It was making it part of everyday life. People didn’t need more products. They needed products they would actually want to take every day. That idea became REPEATS. A collection of supplements made with carefully selected active ingredients, in a gummy format that’s easier to take, easier to enjoy and easier to repeat. Because consistency only works when something becomes a habit.